3 Amigos

Issue N°04 · Spring 2026 · Open for briefs

41°N 29°E — 40°N 74°W

A studioof three, drawnto the margins.

// the premise

Three Amigos is a small, opinionated studio at the intersection of design, code, and AI. We make distinctive products for teams that read their own stack traces.

Founded

2024

Discipline

Design engineering · AI products

Shipped in flight

Marginalia · Halftone

Availability

Two slots · Q3 2026

01

Principles

Four rules the studio runs by. They’re short so we can remember them at 2 a.m.

Software is a medium. Good software is a point of view, expressed at a reasonable frame rate.

01

Opinionated by default

Neutrality is a failure to choose. Every product we ship has a posture — a loud one. Clients who want consensus shouldn't hire us.

02

Typography is infrastructure

The first thing a user notices is the last thing most teams think about. We start with the type, then build the database around it.

03

Models are collaborators, not services

We don't bolt AI onto finished products. We design with the model in the room, letting its shape inform the interface.

04

Ship the thin slice, then the sharp edge

A loud, opinionated 60% always beats a timid, comprehensive 100%. We ship the slice that proves the thesis, then we come back for the edges.

02

Selected Work · 2024–2026

Two products. Each an argument.

002 / 002

Marginalia cover

01 · 2026

Reader · AI · Editorial UX

Marginalia.

A reading app that argues back. PDFs and long articles get a margin that pushes on the author's claims — not a chat sidebar.

Read the case study

Next.js 14

Electron

Claude Sonnet

PostgreSQL

Interlude

“The studio is a workshop, not a factory.”

Halftone cover

02 · 2025

Design tool · Color · AI

Halftone.

A material studio for designers. A folder of reference images becomes a named, editable palette — in minutes, not afternoons.

Read the case study

Next.js 14

Chakra UI v3

Claude Sonnet

WebGL

3

Founders — Istanbul & New York

12

Products shipped since 2024

4m

Median palette build, Halftone

Appetite for typography

03

Dispatches

Notes from the back of the studio.

Short essays, release notes, and field reports. We write when something changes — no newsletter cadence, no SEO calendar.

April 14, 2026

Field note

On margins that argue, and the end of the summary button

Marginalia is built on the suspicion that a good reader wants to be pushed, not spared. The summary button was the first thing we cut.

March 28, 2026

Release

Halftone 1.4 — Locked palettes and the new swatch card

This release reframes the palette as a conversation: every color is lockable, and the rest of the palette re-clusters around what you've decided to keep.

March 09, 2026

Essay

The studio is a workshop, not a factory

Three reasons we stay small, turn down retainers, and ship fewer things than we could.

04

The Founders

Three people in one room. No account managers, no handoffs.

003 / 003

Portrait of Ayla Demir

Founder N°1

Ayla

Design Engineer

Interface is the argument the product makes for itself.

Draws the line between interface and intention. Ayla prototypes at the speed of thought, sketching in code and refining in Figma until the pixels earn their place.

Portrait of Niko Brandt

Founder N°2

Niko

Chief Product Officer

A good product is a paragraph. A great product is a sentence.

Sets the brief and edits the horizon. Niko writes the story a product is trying to tell, then fights for the version that actually reads out loud.

Portrait of Kenji Oshiro

Founder N°3

Kenji

Chief Technology Officer

Infrastructure is invisible when it is loved.

Architects the systems that carry the ideas. Kenji keeps the stack honest: simple where it can be, ambitious where it has to be.

05

Sign-off

Have a thing you can’t
quite describe yet?
Write to us.

// preferred medium: long email

We respond within two working days. Tell us what you’re stuck on, who it’s for, and what the loud version looks like — we’ll take it from there.